our Client
Verisolar is a family-owned and operated solar provider serving residential and commercial clients in the greater Houston metropolitan area. A local company with 25 years in the structural engineering space, Verisolar delivers exceptional customer service and top notch technical expertise with their entirely in-house team.
What We Did
Style guide
Taglines, brand messaging, and copy
Logo design refresh
Website redesign
Search: SEO, AdWords Campaign
Print design
Branding
Messaging + Language
The problem:
Verisolar’s original copy was pieced together from different phases of the company’s history and lacked a cohesive point of view. They were great at closing deals and talking about deliverables, but the language that expressed their brand and mission was missing.
The solution:
After conducting interviews with the Verisolar team, Color Plus Form created a branding guide to help Verisolar talk consistently about their company, their offerings, and their competitive advantages. The guide was written with their target audience in mind and included tone of voice, phrasing, and communications guidelines.
This guide set the foundation for rewriting the majority of Verisolar’s website copy to highlight their exceptional customer service, their commitment to bringing solar energy to Houston, and their passion for technical details.
Original Footer with Call to Action
Revised Footer with Call to Action
We selected a new font for the Verisolar logo to make it more legible and accommodating for their print and promotional materials.
We styled the line icon library to utilize a similar color gradient as the sunburst in the Verisolar logo.
Templates for photo filters helped us to create a visual consistency between their stock photography and project photos until they were able to schedule a professional photoshoot.
Development
Applying the Aesthetic and Brand Voice
Utilizing the style guide as a foundation, Color Plus Form rewrote Verisolar’s copy and designed each webpage as a potential landing for visitors from both paid and organic searches.
Our primary goal in redesigning the Verisolar website was to drive leads. We created call to actions in various forms throughout the site: scheduling a consultation, requesting a quote, and sending a text or chat to a solar expert team member.
Marketing Strategy
Generating Inbound Leads
Color Plus Form also overhauled Verisolar’s inbound marketing strategy. Using their analytics data, we set ambitious goals to improve search visibility and optimize their AdWords campaign.
Within the first three weeks of re-launching AdWords, paid search traffic went up 400% without increasing their bidding budget.
What our Client says about us
“Jane took the time to fully understand our brand, our message and the overall aesthetics to create our website redesign. She worked with us collaboratively. Her ideas are creative and innovative–she really brought the vision to life!
I highly recommend Jane if you are looking for a well-rounded, talented, creative web design partner!”